Modern Sanctuary
2025
Project Description
A boutique development of 12 architecturally designed townhouses in Grey Lynn. Our multi-phase content strategy documented the project from construction through to completion, creating anticipation and demand at every stage. The campaign included progress updates, styled interior photography, lifestyle video content, and targeted social media advertising.
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Project Outcome
The development achieved 100% pre-sales before completion, with the content campaign directly attributed to securing early buyer commitment. Featured in Metro Magazine and shared across industry publications, showcasing The Edit Room's ability to transform a property development into a sought-after lifestyle destination.
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